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Our Management Team

Meet our knowledgeable and experienced management team. They guide our company, and ensure that we create value for customers, colleagues, and stakeholders.

Stefan Albertsson

Chief Executive Officer

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Born 1963. Chief Executive Officer since 2014.

Education:
MBA in General Management from Henley Management College, M.Sc. in Mechanical Engineering from Chalmers University of Technology and B.Sc. in Business Administration and Finance from the University of Gothenburg.

Experience/Previous assignments:
Head of fixed Telecom Sweden (Eltel Networks), CEO of Zitius and Powermill Service, Chief Commercial Officer and deputy CEO of TEO LT and Netia SA.

[email protected]

Liljana Vall

Chief People & Culture Officer

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Born 1961. Chief People & Culture Officer since 2018.

Education:
B.Sc. in Behavioural Science from Stockholm University, Leadership program at Oxford University, Associate Certified Coach, International Coach Federation from Leapfrog as well as various courses at Stockholm University, Umeå University and Dalarna University.

Experience/Previous assignments:
Founder, board member and CEO of HR Investment Stockholm AB. HR director at Lemminkäinen Sverige AB and HR Manager at Gateretail.

[email protected]

Rasmus Pedersen

Chief Financial Officer

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Born 1975. Chief Financial Officer since 2019.

Education:
M.Sc. in Economics and Business Administration from Copenhagen Business School.

Experience/Previous assignments:
CFO of Hoist Group AB, Director at Verisure UK, Director Finance and Business Development at Falck.

[email protected]

Anna Börjesson

Chief Marketing Officer

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Born 1977. Chief Marketing Officer since 2018.

Education:
DIHM Marketing Diploma from IHM Business School, IHM Master in Marketing from IHM Business School and various courses in marketing from Berghs School of Communications.

Experience/Previous assignments:
Director Demand Generation and SDR EMEA/APAC of Planview Inc., International Marketing Manager at Projectplace, Senior Digital Marketing Manager Nordics at Adobe Systems.
Board member of Säkerhetsbranschen.

[email protected]

Krister Tånneryd

Chief Operating Officer

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Born 1969.Chief Operating Officer since 2019.

Education:
Purchasing education from SILF, misc. courses at Stockholm University and Linköping University, 2nd Lieutenant at I22 Lapplands jägarregemente.

Experience/Previous assignments:
Chairman of the Board at Rule Communications Nordic AB, Chairperson of the board of directors of Globalmouth Marketing AB, Board member and CEO at Link Mobility AB, CTIO at Link Mobility ASA
COO at ComHem AB, DepCEO at Telenor AB, Director IT Infrastructure at Scandinavian Airlines System.

[email protected]

Johanna Giorgi

Chief Sustainability Officer

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Born 1976. Chief Sustainability Officer since 2020.

Education:
M.Sc. in Political Science from Lund University.

Experience/Previous assignments:
Sustainability Manager at Swedish Agency for Economic and Regional Growth, Program Manager Partnerships for Growth at Microsoft. Chairman of TechSweden Sustainability council 2023.

[email protected]

Sten Olsson

Chief Corporate Development Officer

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Born 1957. Chief Corporate Development Officer since 2014.

Education:
Educated to a high standard in technology and electronics.

Experience/Previous assignments:
Sales Director at Eltel Networks Infranet AB, CEO at Strandmöllen AB, Sales Director and Business Development at InfoCare.

[email protected]

Mats Genberg

Chief Revenue Officer

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Born 1973. Chief Revenue Officer since 2023, previously President Smart Rescue since 2019.

Education:
M.Sc. in Industrial Engineering and Management from KTH Royal Institute of Technology.

Experience/Previous assignments:
President Smart Rescue & VP Sales Smart Alarms at AddSecure, Regional Sales Director at Planview Inc., Country Manager at Projectplace, Country Manager Nordics and Baltics at Sophos. Member of Aktuell Säkerhet’s Security Advisory Board.

[email protected]

Peter Johansson

President Smart Alarms

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Born 1963. President Smart Alarms since 2021.

Education:
Master of Science degree in Electrical Engineering, a degree in Mechanical Engineering, Business Administration and Economics at Stockholm University, Executive Management diploma from INSEAD in Paris and the KTH Executive School in Stockholm

Experience/Previous assignments:
CEO positions at Ericsson JV in China, Emerson Energy Systems in China, Sandbäcken Group, Schneider Electric Buildings, and NASDAQ listed Image Systems AB. Chairman of the Board, BrainLit AB.

[email protected]

Huibjan Braafhart

President Smart Mobility

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Born 1962. President Smart Mobility since 2023.

Education:
Studied Automotive Technologies and Automotive Business Management

Experience/Previous assignments:
30+ years of leadership experience in the automotive and distribution sector
Managing Director of Lite-On Automotive Europe
Product Marketing and Business Development Director at Cobra Automotive (todayVFA)
Sales Director at Voestalpine Plastics Solutions
General Manager Clifford
CEO Clifford Group

[email protected]

Joern Windler

President Smart Surveillance

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Born 1975. President Smart Surveillance since 2020.

Education:
INSEAD Alumni, Executive MBA in Mergers & Acquisition from Universität Münster, 2nd Juristisches Staatexamen from OLG Düsseldorf and 1st Juristisches Staatexamen from Universität Bremen.

Experience/Previous assignments:
Senior Investment Manager of Ammer ! Partners Venture Capital firm and hands on Advisor to various Portfolio Companies

[email protected]

Claes Ödman

President Smart Transport

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Born 1965. President Smart Transport since 2021.

Education:
MBA from Chalmers University of Technology, M.Sc. in Engineering Physics from Chalmers University of Technology and Executive Education from Columbia University.

Experience/Previous assignments:
In international ICT business since 1990 focusing on sales and general management. Chairman of Swedish listed Sensys Gatso Group AB. Previously COO and member of Executive Board of Swiss listed Ascom AG. Has earlier held various executive positions at Ericsson AB, including 8 years based in Taiwan and Singapore.

[email protected]

Our owners

AddSecure is majority-owned by Funds managed by Castik Capital, a European private equity fund with a long-term approach to value creation, founded in 2014. Minority owners are Abry Partners and AddSecure’s Management and employees.

Secure IoT solutions for a safer and smarter world

We live in an increasingly connected world. This makes it more important than ever to handle data and communications in a secure way. By providing secure IoT connectivity and end-to-end solutions, AddSecure contributes to society’s sustainable transformation.